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What's Working?

The negative consequences of automated messaging

Published almost 3 years ago • 3 min read

A company I once admired became a company I no longer trust: Last week, I received a friendly message on Instagram from a company asking if I was interested in becoming an ambassador for their brand. For those of you who aren’t IG-savvy, this doesn’t make me special-- most people receive DMs all the time from brands seeking “influencers;” AKA you get their goods at a discounted price as long as you take a picture and post in the merch that you purch… ase. The tricky bit here is that it was a...

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